Dr Paolo Vranjes was inspired by his grandfather, a silk trader with a passion for collecting essences and perfumes encountered on his travels.
Born and educated in Bologna, Dr. Paolo Vranjes decided to unite his personal history with that of a city unique for its culture of essences and perfumes: Florence.
Here the practice of extracting essences has fused with the knowledge of the chemist.
Catherine de Medici, the wife of the French King, was the gracious ambassadress of the art of making perfumes to a land that has made its own history in the manufacture of perfumes.